Depending on who is writing the article (sales, operations or marketing), you hear all kinds of advice about whether or not you should be “selling” today.
Hotel owners are generally saying, “yes please sell, we would like some income to pay our employees and investors. And our cleaning supply bill. “
Marketers are saying “invest in technology to reach new customers because Google is much cheaper today than it was a month ago. It is much more efficient.”
Some salespeople are saying, “selling today is not welcome.” First of all, who has the time because hotel salespeople who are still working are working at the front desk and cleaning rooms.
Second, traditional prospecting calls seem pointless today. “Customers aren’t currently buying, so why spend the time? It just seems a little mercenary.” Who wants to say to a prospect, “bring your people to my hotel, put them on a germy airplane, have that meeting, they will probably be fine because we are cleaning more! We need the money!”
While other salespeople are saying, “I am selling every day and I have found business.“
During these uncertain times when it seems a little like the sky is falling, cancellations are coming in fast and furious and revenue goals seem
What is bootcamp style learning? I learned this two years ago when I went to a coding bootcamp (and sucked for about five of the six months!). My modified definition is, frequent, short bursts of activity, that you can do when you want, when you have 15 or 20 minutes to focus on growing your brain. And then once a week, a small group gets together via the web to practice what they have learned.
Before you can find more customers, you need to know who your ideal customers already are. And not just know their names and their production, but who they really are. What are their challenges? How they are measured?How do you fit into their picture? Once you have a clear idea of who your very best customers are — then you can figure out how to identify and target others just like them.
If you do not have the time or interest in spending a lot of time learning useless apps, then I will share briefly here some reviews of some of the useful apps I have come across that simply help me, in one way or another, sell more stuff.
In my never ending quest to help salespeople automate whatever they can (because used wisely, it is always a friend), I thought I should bring up the concept of lead nurturing. Prospecting emails is one of the most popular topics in my training class, Influencer Sales. I cover some key points around how influencers prospect