Buyer Personas – An Introduction

What is a buyer persona?  Why should you create one?  How should you create one?  You have questions, this video will give you some answers!


We now offer Influencer Sales as a 4 part web series.  Every Tuesday, for 90 minutes, we review one area of our buyer’s new path to purchase and what sales strategies and tools we should apply to increase sales.

Now you can try your own by filling in the form below.  Once you hit submit, we will automatically email you a copy of your persona.  We recommend that you complete a persona for each one of your customer segments.

If you have any questions, please email