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Why Should We Write at an 8th-Grade Level?

I have a section in my sales training class on business writing where I teach that our target grade level for writing should be between 6th and 8th grade.  I am always met with disbelief, shaking heads, and sometimes outright, “I think you might have gotten this one wrong.”  So then I share with them…

The ROI of Sales Proposal Software

Last year a study was released that claimed that only 47% of sales reps (in all industries) replied to inbound inquiries from customers. Less that half of customers who requested more information from companies got a response (and the average response time was 2 days!). I found this hard to believe – particularly for hotels,…