Based on your client type, you will want to fill out either the B2C (business to consumer) or B2B (business to business) buyer persona. Though similar, some of the specifics vary. For example, if you sell to corporate groups, then the B2B is your answer. If you sell to brides, or family reunions, then the B2C is your answer. You will find both forms below. For class, you only need to fill out one buyer persona.