Category Archives: Sales

Why Should We Write at an 8th-Grade Level?

I have a section in my sales training class on business writing where I teach that our target grade level for writing should be between 6th and 8th grade.  I am always met with disbelief, shaking heads, and sometimes outright, “I think you might have gotten this one wrong.”  So then I share with them…

Buyer Personas – An Introduction

How to find your LinkedIn SSI Score – linkedin.com/sales/ssi Crystal Knows – crystalknows.com Snip.ly – snip.ly Grammarly – grammarly.com Calendly – calendly.com What is a buyer persona?  Why should you create one?  How should you create one?  You have questions, this video will give you some answers! Now you can try your own by filling…