Modern prospecting

Stop FIshing, STart Catching

6

Lessons

6

Videos

All

Skill Level

4:00 h

Duration

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Overview

You need to find new business fast.  Let us help you scale your efforts – research, reach out, and engage the best prospects for your property.  Then learn to quickly automate the process to be able to reach more people faster.  We blend sales skills with some great technology in order to help you find and close sales faster.

Completing this course will help you:

Who should take this course?

Sales and marketing professionals who need to reinvent their business.  The pandemic has changed a lot, to be successful you need to learn how to adapt.  If this sounds like something you need, this is the prospecting class for you.

Regional, Corporate and Property Level:

  • Directors of Sales and Marketing
  • Sales Managers
  • Catering Sales Managers
  • Revenue Managers & Directors
  • eCommerce Managers
  • General Managers

A glimpse into the questions we will answer...

Play Video

Learning Path

Buyers have changed, shouldn’t your approach change too?

In this session we introduce three key steps.  Identifying new business segments that are traveling today.  How to quickly research them and how to do an advanced search for a specific prospect list.

Video 19 Minutes

In order to prospect effectively, you first need to know your audience. What are their specific challenges and goals right now?  Your own way of doing business has changed, doesn’t it make sense to find out what changes your target audience are facing?  

Video 15Min  + 20 Min activities – Buyer Persona Workbook included

It takes multiple touchpoints to get your best responses.  In this section we review drip vs. lead nurturing campaigns and why you would use each.  We will share the first steps of creating an awareness campaign that will begin to help you get better repsonses.

Video 11 Min  + 2 Min read to complete

Every prospecting touchpoint should follow the same key points – a strong opening or subject line, a clear explanation of who you are and what you can do for them, and a call to action.  We will explain each step in this session and provide you with a sample.

Video 15 Min  + 10 Min activity to complete

We will help you map out a lead nurturing campaign to share valuable information for your prospects – information about your property that will draw them in.  We provide a mapping template, 7 same emails and a complete lead nurturing checklist that will enable you to create future campaigns quickly. 

Video 15 Min  + 10 Min read to complete. We include 7 sample emails, a campaign map and a sample campaign checklist completed.  A blank campaign checklist is also provided.

In this lesson we introduce to an automation tool – some software that will allow you to create a campaign, set it up and let it do the work for you!  We will walk you through the set up step by step. This allows you to always be prospecting without spending all of your time prospecting!

Video – 16 min  + a download of helpful automation tools with pros and cons. 

In this facilitated Zoom workshop, you have the opportunity to ask specific questions and get help applying your specific audience needs with your property benefits.  We will spend 30 minutes walking through a live example and 30 minutes for questions and coaching.

Workshop – 60 minutes – held the 4th Friday of every month.

What people are saying

Price - $149 per person

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