A NEW APPROACH
NEW TOOLS AND STRATEGIES
up YOUR Digital game
Previous
Next

Buyers have changed - have you?

Introducing Influencer Sales Training for Hotels.  Why hire an influencer when you can become one?  We help hotel salespeople understand the new buyer’s approach and give them the strategies, tools and confidence they need to find and engage prospects earlier, help buyers make sense of the overwhelming amount of informtation available, and close more sales.

death salesman2

is it the end of the traditional sales role?

Buyers are doing more research online – on their own.  They are not engaging salespeople as early or as often.  

What can you do to engage prospects earlier?  

What other changes are buyers facing?

How can you keep up?

meeting-1019875_1920

digital has changed the way we buy and sell

Forrester Research suggests that automation and chat bots will change the landscape of sales opportunities.

-33% loss – Order takers (transactional, socialiser, visitor)

-25% loss – Explainers (tactical, hunter, warrior)

-15% loss – Navigators (relationship, gatherer)

arrows-1229845_1920

where is the Best chance for growth?

Influencers – One who affects or changes the way that other people behave.

Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, or relationship.

Our influencer Sales training can help you evolve!

Influencer Sales Training Will Help You Evolve

Hotel salespeople used to be the first step a meeting planner or bride would contact.  Not anymore.  So much information is available online.  Both buyers and the buying process has changed.

How have buyers changed?  Most buyers do not want to connect with a salesperson until the decision is close to being made.

How has the buying process changed?  More buyers are involved with every size purchase.  But you are likely still only talking to one or two.

What else has changed?  Your competitors.  They have noticed the same changes in their buyers and many organizations are taking a new look at how their buyer enablement processes are working.

The New Buyer's Path to Purchase

Explore

Today’s buyers want to research on their own – they don’t want to talk to a salesperson.  So what are your options?  Hope they eventually knock on your door?  We think you can take some steps to position you as a valuable resource and business adviser.  They will want to talk to you.

Inquire

When they finally reach out to you – are you ready?  Are you the first to respond?  Do you make a fabulous first impression?  Are you fearless in your approach to win their interest?  You’ve worked hard to get them here, now keep them engaged! 


Decide

Buyers today are stressed.  The salesperson who can make the most sense of a solution will win.  Have you been clear in what you can offer?  Have you built a compelling case?  Do you display the confidence you need to assure your buyers?  All of this is what we cover in our Influencer Sales Training program.

At last, relevant hotel sales training. What will you learn?

The New Sales Funnel

New Sales Strategies

Everything we teach in our sales training is based on our buyer's new path to purchase. Our goal is to turn salespeople into influencers by teaching them how to add real value at every step along the sales funnel to help buyers make better decisions.

New Sales Technology

We introduce eight different apps (most are free!) that will make the life of a sales person more engaging and efficient. We cover social apps, writing apps, media production apps - apps we have learned make sellers more compelling.

New Confidence

In all of our programs, you will practice your new skills and technology to make sure you can confidently build better digital relationships with your prospects. Find more prospects, engage more prospects, close more sales.

How will you learn? 3 different options.

Classroom Training

We offer our hotel sales training program in a two day, onsite, facilitator led setting.  We recommend a class size between 10-20 participants.  Each class is highly interactive, and new skills learned are put into practice during the session.

web series

We offer the same sales training program in a four part web series.  90 minutes each week, online.  We keep the class size to less than 20.  We offer this program every month as an open enrollment session, or you can bring our web sessions to your own group or company.

elearning

We offer this sales training now as a bootcamp!  It is  self driven via eLearning.  You will engage with our interactive modules at your own pace and time, and then you can join group discussions and engage with a coach for 45 minutes each week in a hands on workshop.

Some thoughts on sales from our blog.

A Special Offer From Mastro’s Ocean Club in Kierland Scottsdale, AZ

An offer from: Mastro’s Ocean Club in Kierland Scottsdale, AZ

Thank you!
Thank you for your understanding, as we have temporarily closed our restaurant dining at Mastro’s Ocean Club, Scottsdale.
However, we are now offering take-out orders daily, from 3pm-8pm.
Our team will happily provide curbside pickup, just let us know when you call and we will happily bring your order right out to your vehicle.

(480) 443-8555

10% off the To-Go menu, for your first order.

We are offering 50% off Wines that are up to $400!

Thank you ahead of time!

Thank you for thinking of us. We continue to appreciate your loyal support. We are grateful for your support and appreciate your business in this uncertain time. We will fight through this together. We are here to satisfy your dining needs. So please let us know how we can be of assistance.

With Pleasure,
The Team at Mastro’s Ocean Club, Scottsdale

Expires:
TBD

Read More »

A Special Offer From Hot Air Expeditions

An offer from: Hot Air Expeditions

Though it feels like the world has hit pause, we know birthdays, anniversaries + special occasions do not.

That’s why, for a limited time only, we are offering $40 per person off of ALL Hot Air Balloon Ride Gift Certificates with no expiration dates (a first for us!), so you can gift now, and celebrate with a bucket list check later.

Because special moments deserve to be celebrated!

Act now before this offer is gone, prices will float back to normal on April 1st.
Use promo code SAVE40 at checkout
to redeem this limited time offer by March 31st.

Gift certificates can be emailed or mailed; your desired preference is selected at checkout.

As always, thank you for your support of our local Arizona small business
during these challenging times!

*This limited time offer is valid now through March 31st, 2020 at 11:59pm MST.
Promo code SAVE40 must be used at checkout for discount to be applied. Cannot be combined with any other specials or offers. Gift certificates are non-refundable. Please allow for alternate flight dates as hot air balloon rides are subject to weather conditions. Private hot air balloon rides require a minimum of two passengers to operate, shared hot air balloon rides require a minimum of four passengers to operate.

Expires:
03/31/2020

Read More »

A Special Offer From Influencer Sales Training

An offer from: Influencer Sales Training

Get 50% any of our online training programs. Your choice – our 4 week web series (normally $375 per person) or our 28 day Bootcamp (normally $395 per person).

Influencer Sales training helps salespeople prepare to be great sellers in the digital age. You’ll learn how to leverage LinkedIn, create your own videos, write better proposals and become a more valued resource for your clients.

Expires:
05/31/2020

Read More »

Coffee Talk Video

Join Lance Fensterman, President of ReedPop and Matt Brown, Managing Partner for CYC Events talking with Holly Zoba about managing events in today’s challenging environment.

Read More »

Be Brave Enough To Suck at Something New

What is bootcamp style learning?  I learned this two years ago when I went to a coding bootcamp (and sucked for about five of the six months!).  My modified definition is, frequent, short bursts of activity, that you can do when you want, when you have 15 or 20 minutes to focus on growing your brain.  And then once a week, a small group gets together via the web to practice what they have learned. 

Read More »

Do you know the Sales & Marketing Conversion Formula?

Would you like to learn more?

You can schedule a 30 minute call or demo and we can walk you through the program or answer any questions you might have.