Influencer Sales Strategies

This Doodly video is one of the tools we teach, but this example also shows the changes in our buyers.

Introducing the NEW Sales Funnel

  • Dream - In the dream phase, buyers are just beginning to understand their own goals. Buyers in this phase may be a bride who has just gotten engaged, or a meeting planner who has just been given a new assignment. In this first step of the process, our goal is to create awareness and get our buyers to begin to question the status quo.

  • Explore - When our buyer enters the explore phase, our strategy is to share relevant content.  What does that mean in the digital age?  We share some useful apps that help them to identify great content for sellers to share - which helps to positions sellers as a valuable resource.  Direct selling while the prospect is in the explore phase is one of the biggest mistakes that can be made.

  • Inquire - Once a prospect reaches out to us, be fabulous, first and fearless. We give our attendees some tools to help them make a great first impression - fast. In this section we also cover story-telling. How to draw your prospects in.

  • Decide - Once our buyer enters the decision phase, our business communication skills needs to be clear, compelling and confident.  We help them build a strong case to present to prospects that will make their unique attributes clear. In this section, we focus a lot on improving our business writing skills in particular.

  • Experience - When you have won the business, what can the influencer salesperson do to continue to be a trusted resource and advisor? We share some easy technology to influencers communicate with in house guests to ensure their experience is delightful. We also focus on incorporating other departments to help capture images or videos of our customers.

  • Share - Once the buyer has finished experiencing your product, they can become extensions of your influencer sales departments. We share strategies and technology to turn your customers into advocates for you

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