Influencer Sales Strategies
How have our buyers changed?
Check out some more details from our blog about Influencer Strategies
Depending on who is writing the article (sales, operations or marketing), you hear all kinds of advice about whether or not you should be “selling” today.
Hotel owners are generally saying, “yes please sell, we would like some income to pay our employees and investors. And our cleaning supply bill. “
Marketers are saying “invest in technology to reach new customers because Google is much cheaper today than it was a month ago. It is much more efficient.”
Some salespeople are saying, “selling today is not welcome.” First of all, who has the time because hotel salespeople who are still working are working at the front desk and cleaning rooms.
Second, traditional prospecting calls seem pointless today. “Customers aren’t currently buying, so why spend the time? It just seems a little mercenary.” Who wants to say to a prospect, “bring your people to my hotel, put them on a germy airplane, have that meeting, they will probably be fine because we are cleaning more! We need the money!”
While other salespeople are saying, “I am selling every day and I have found business.“
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