technology is your salesperson's New bff
Buyers spend less time with sellers
A few years ago, buyers spent as much as 40% of their decision making process engaging salespeople. Not any more. Today, that number is closer to 17%. We need to find different ways of getting in front our prospects.
Apps Can Help us find our way
We need to borrow some tools from our partners in marketing to learn to find better prospects, engage them early, position ourselves as valuable advisers and help our product stand apart from the rest.
the result? Better Digital relationships
Our job as sellers continues to be to build better relationships. Successful sellers have learned to use technology to help build stronger digital relationships, as well as in person. Go where your customers are.
What Kind of Apps Do We Share?
It depends on where our buyer is in their path to purchase.
When our buyer is in the explore phase, our strategy is to be a valuable resource – not a salesperson. One app we cover in great detail is LinkedIn. How to use it more wisely to draw prospects to you, how to grow your network and how to enhance your profile so it is more reflective of the brand you want to share.
A second app we introduce in this phase is Sniply. Sniply allows you to share valuable content with your prospects – and also place a call to action with a link to your website on any article or video you might pass along.
For every app we introduce, we train on the technical, how to functionality. But we also train on the strategic approach. For example, anyone can learn to create a video on some of the apps we share, but how can you ensure you are creating value with your video? The technology is fantastic, but only if used at the right time in the right way.
These two videos share several of the technology pieces we introduce in our program. Please note, we update our apps constantly. We are forever exploring the app universe looking for apps that help us be more engaging, more efficient and make more of impact. Most of the apps we share are free – or at least have a long term and useful free version.
At the end of the program, we give all of our students access to our resources page. We update this page with the latest technology we have found so you will never be left behind again!